The main goal of the magazine is to decelerate, concentrating on positive feelings in a very fast moving time. Evoking awareness about a specific topic including food, vacation, fashion and love in each issue. The cover concept creates a nostalic feeling through the photographs and remember the readers to focus on the really important things in life where the phrase "life is too short to..." emphasize that.
Concept & Design: Katharina Mitteregger
Note: The pictures on the cover are all taken from the Historic Photo Archive and Fine Art Prints shorpy.com