A Visual Language of a Beginner

Book Cover



Expert vs. Beginner – a steady duel in the head of a young designer. A book that deals with the cultivation of a Beginner’s Mind, the creation of a visual language and the process of building an event. The bachelor’s thesis highlights the fundamental steps to a powerful project (TedxLend), started from a single inspiration that turns into an idea and, in the end, became an experience for hundreds of people. It’s a full documentation of a journey that teaches a young designer how to let go of being an expert and instead obtain an open mind; a Beginner’s Mind.

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Visual Identity