TedxLend

Visual Identity, 2019

Following the TED’s slogan ‘ideas worth spreading’, we initiated TedxLend in Graz. A local, self-organized, non-profit event, which brings together people from every discipline and culture, seeking new perspectives. Aim of the ‘Beginner’s Mind’ theme is to empower visitors to see things with an open mind and fresh eye to gain access to a new and powerful skillset. Speakers were: Daniel Cronin, Sarah Reindl, Stefan Rössler, Monika Kanokova and many more.For the event, I have developed a visual identity that contains posters, badges, programs, bags, invitation cards, and so on. The branding system is characterized by the use of basic shapes, vibrant colors, contrasts, and moving elements.

Key Visual
Egg, Eye, Wave, Stairs, Circle

Beginner's Mind Magazine
A4 210x297mm

Poster
A4 420x594mm

Bags
Printed on Tyvek, Handmade by mapbagrag

Badges
A6 105x148mm

Event, prerolls

Motion Designer: Benjamin Ressi
Screen Designer: Paul Pacher
Photography: Julian Present
Printed by: manufaktor spezial

Non-profit project
Year: 2019

Katharina Mitteregger
Visual Designer

Motion Designer:
Benjamin Ressi
Screen Designer:
Paul Pacher
Event Photography:
Julian Present
Printed by:
manufaktor spezial

Non-profit project
Year: 2019

tedxlend.com