◌ Editorial
◌ Poster
◌ Social contents
Following the TED’s slogan ‘ideas worth spreading’, we initiated TedxLend in Graz. A local, self-organized, non-profit event, which brings together people from every discipline and culture, seeking new perspectives. Aim of the ‘Beginner’s Mind’ theme is to empower visitors to see things with an open mind and fresh eye to gain access to a new and powerful skillset. Speakers were: Daniel Cronin, Sarah Reindl, Stefan Rössler, Monika Kanokova and many more.
For the event, I have developed a visual identity that contains posters, badges, programs, bags, invitation cards, and so on. The branding system is characterized by the use of basic shapes, vibrant colors, contrasts, and moving elements.
Key Visual
Egg
Egg
Beginner's Mind Magazine
A4 210x297mm


Beginner's Mind Magazine pages
A4 210x297mm
Key Visual
Circle
Circle


Beginner's Mind Magazine pages
A4 210x297mm
Beginner's Mind Magazine pages
A4 210x297mm


Beginner's Mind Magazine pages
A4 210x297mm
Beginner's Mind Magazine pages
A4 210x297mm


Key Visual
Wave
Key Visual
Stairs


Bags
Printed on Tyvek
Bags, detail
Handmade by mapbagrag


Badges
A6 105x148mm
Badges, detail
A6 105x148mm


Event
Prerolls
Prerolls
Motion Designer:
Benjamin Ressi
Screen Designer:
Paul Pacher
Event Photography:
Julian Present
Printed by:
manufaktor spezial
Non-profit project
Year: 2019
Visual Designer
TedxLend
Visual Identity, 2019
Following the TED’s slogan ‘ideas worth spreading’, we initiated TedxLend in Graz. A local, self-organized, non-profit event, which brings together people from every discipline and culture, seeking new perspectives. Aim of the ‘Beginner’s Mind’ theme is to empower visitors to see things with an open mind and fresh eye to gain access to a new and powerful skillset. Speakers were: Daniel Cronin, Sarah Reindl, Stefan Rössler, Monika Kanokova and many more.For the event, I have developed a visual identity that contains posters, badges, programs, bags, invitation cards, and so on. The branding system is characterized by the use of basic shapes, vibrant colors, contrasts, and moving elements.
Key Visual
Egg, Eye, Wave, Stairs, Circle





Beginner's Mind Magazine
A4 210x297mm








Poster
A4 420x594mm




Bags
Printed on Tyvek, Handmade by mapbagrag


Badges
A6 105x148mm


Event, prerolls
Motion Designer:
Benjamin Ressi
Screen Designer:
Paul Pacher
Photography: Julian Present
Printed by: manufaktor spezial
Non-profit project
Year: 2019
Katharina Mitteregger
Visual Designer