Following the TED’s slogan ‘ideas worth spreading’, we initiated TedxLend in Graz. A local, self-organized, non-profit event, which brings together people from every discipline and culture, seeking new perspectives. Aim of the ‘Beginner’s Mind’ theme is to empower visitors to see things with an open mind and fresh eye to gain access to a new and powerful skillset. Speakers were: Daniel Cronin, Sarah Reindl, Stefan Rössler, Monika Kanokova and many more.For the event, I have developed a visual identity that contains posters, badges, programs, bags, invitation cards, and so on. The branding system is characterized by the use of basic shapes, vibrant colors, contrasts, and moving elements.