Expert vs. Beginner

Bachelor Thesis (2019)

Expert vs. Beginner – a steady duel in the head of a young designer. A book that deals with the cultivation of a Beginner’s Mind, the creation of a visual language, and the process of building an event. The bachelor’s thesis highlights the fundamental steps to a powerful project (TedxLend), started from a single inspiration that turns into an idea and, in the end, became an experience for hundreds of people. It’s a full documentation of a journey that teaches a young designer how to let go of being an expert and instead obtain an open mind; a Beginner’s Mind.

Printing & Binding Online-Druck GmbH & Co. KG

Selected Projects and Illustrations

Katharina Mitteregger is a Graz-based designer focusing on identity, digital and print design contact@katharinamitteregger.com
+43 (0)664 2033151 Wegenergasse 26, 8010 Graz

Expert vs. Beginner

Bachelor Thesis (2019)

Concept Development, Editorial Design

Expert vs. Beginner – a steady duel in the head of a young designer. A book that deals with the cultivation of a Beginner’s Mind, the creation of a visual language, and the process of building an event. The bachelor’s thesis highlights the fundamental steps to a powerful project (TedxLend), started from a single inspiration that turns into an idea and, in the end, became an experience for hundreds of people. It’s a full documentation of a journey that teaches a young designer how to let go of being an expert and instead obtain an open mind; a Beginner’s Mind.

The result is a minimalistic corporate design based on a simple grid system and a decisive color combination. According to that, we developed a full branding set. Including logo design, key visuals, a commercial corporate website, business corporate letter, postcards, and so on.